Some might call it a borderline problem.

I call it design. Am I too much? Yeah, most of the time.

I'm Matt, started out as a gay.  Union production designer, film tv, with 15+ years of experience designing realities for people to believe in. I still do. Only now the set is your body, your room, your night.

You like your furniture polite in daylight and persuasive after dark. A seam that lies well. A buckle that tells the truth. You like a rule you can feel, a signal that escalates, and a latch that clicks like a promise. You want clean lines that carry dirty intent, joints that lock smooth, and an aftercare plan that makes it nice after you ruin it. If you smiled at any of that you either think I'm crazy, uncomfortable, or you liked it. But I'm going to beg. Don't leave. We are past introductions. Step closer. I will fit you, I'm the guide,  and the room will do the rest.

Why DEN 13 exists

Arn't our clothes a code? A statement, from pride, to prejudice;  humility to divinity. But lets not get that deep just yet. Here me out, Most brands sell a look, a feeling to be for that moment, that day, night or a couple days. So, I'm here to build more than a feeling but a language, I know , I know. Fashion by definition is. But when do you have time to really learn it for you and not others. DEN 13 lets you signal so you do not have to explain. Quiet yes. Clear no. Intent without a speech.

Because intimacy needs infrastructure. I call it the Bug equation: pressure plus time becomes evolution. In practice, pressure plus trust becomes change. So the FIT matters. Cuts lines right. The hardware that answers on the first pull. Materials that take heat and clean up beautifully.

Because chaos is expensive. Decision fatigue, kills desire. DEN 13 is a system. Same fits, same tolerances, same finishes across categories. You reach. It behaves. Every time.

Because discretion is power. Gallery calm with ritual function. Neutral by day. Persuasive at night. Signal when you choose. Silence when you don't 

Because I am building the room I wanted and could not find. I was trained to deliver on time and make it real. That discipline points at the body now. Clean structure. Tight tolerances. No dead weight.

Because consent is the rule. Turn consent into communication. Communication is sexy. It rules the Haus.

Because sex is a physical communication, it always has been to me. What you put in is what you get out.

Because sex is weird. We do not have to make it weird. I want to take the guilt out of guilty pleasure.

Because precision is hotter than noise. A seam that hides a promise. A buckle that keeps it. That is the point.

How the system works

Thirteen core lines. One language. Uniforms, workwear, gym cuts, signal pieces, grooming and aftercare, storage and packaging, and the essentials that hold it together. Consistent sizing, metals, finishes, and care so you can focus on the moment, not the maintenance.

WANT TO KNOW MORE, the WHY?

A PERSONAL THESIS AND STRUCTURE OF WHY. I have been working on for a while.but Feel free to read my Prologue here. 

A Study on Systemic Queerness and the Architecture of Identity.